Summary:
- An expert Anti-UV brand designed for children
- Ki ET LA sunglasses: a must-have for children
- Anti-UV swimwear: protecting children while swimming
- Anti-UV caps and hats: the essential ally under the sun
- A French brand that has become international
- A strong network of retailers in France and internationally
- 15 years of innovation to protect children
- Ki ET LA: 15 years later, the same promise
In 2026, Ki ET LA celebrates a major milestone: 15 years of innovation, sun protection, and style for children. Fifteen years spent dreaming up clever products, designed for families and adapted to the needs of little ones and older kids alike.
The adventure began in 2011 in Pornic, on the Atlantic coast, with a simple yet ambitious idea: to create sun protection accessories capable of effectively protecting children while remaining fun, durable, and adapted to their everyday lives. Since then, the brand has grown, evolved, and won over families in 47 countries around the world.
Today, Ki ET LA has become a benchmark for Anti-UV protection for children aged 0 to 12, with products recognized for their quality, playful design, and durability.
An expert Anti-UV brand designed for children
From the start, Ki ET LA positioned itself as an expert Anti-UV brand, placing sun protection at the heart of every creation.
Unlike many children's accessories, Ki ET LA products are designed based on children's morphology, movements, and pace of life. Kids move, run, play, and fall... so their accessories must be able to keep up with their adventures without compromising safety.
This approach gave birth to a simple philosophy: effectively protect while letting children be free to play.
To achieve this, the brand relies on several essential pillars:
- durable and long-lasting materials
- high sun protection ratings
- playful and colorful designs
- constant innovation
The result: products that combine Anti-UV protection, comfort, and style, and that accompany children everywhere: at the beach, on vacation, in the mountains, or simply during a walk in the sun.
Ki ET LA sunglasses: a must-have for children
If there is one product that perfectly symbolizes the brand's history, it is Ki ET LA sunglasses.
From its beginnings, the brand revolutionized the market with a simple but brilliant concept: unbreakable sunglasses for babies and children.
Parents know the problem well: twisted glasses, broken temples, fragile frames... With Ki ET LA, these worries are a thing of the past.
The sunglasses are designed to withstand children's daily lives:
- ultra-flexible frames
- protective sun lenses (category 3)
- ergonomic design
- shapes adapted to children's faces
Among the iconic models, some have become true brand signatures:
- Diabola, the reversible glasses with two sizes in one
- Ourson, an original frame made in France for 0-4 year olds
- Lion, recognizable by its playful design, and also made in France
- Fleur, the new poetic shape, made in France, launched for the 15th anniversary
These sunglasses for children are now worn by thousands of kids around the world.
Anti-UV swimwear: protecting children while swimming
The sun doesn't only shine during walks: swimming is also a time when protection is essential.
That is why Ki ET LA has developed a complete collection of Anti-UV swimwear designed to accompany children in all their aquatic activities.
These Anti-UV swimsuits offer UPF50+ protection, which filters out a large portion of UV rays while letting children enjoy the water with complete peace of mind.
The models are designed to be:
- comfortable
- breathable
- resistant to chlorine and seawater
- easy to put on
Anti-UV T-shirts, jumpsuits, shorts, or sets... the range helps protect children at the pool and at the beach, without compromising on style.
Anti-UV caps and hats: the essential ally under the sun.
In terms of sun protection, the head and neck are particularly sensitive areas.
It is for this reason that Ki ET LA has significantly expanded its range of Anti-UV caps and hats for children.
Each model is designed to offer optimal protection with a UPF50+ rating, while remaining pleasant to wear even on the hottest days.
Ki ET LA hat collections include several styles:
- Anti-UV bucket hats
- Anti-UV caps (baseball and 5-panel)
- full-coverage hats for babies (camper hat and camper cap)
- reversible or customizable models (with velcro patches)
A French brand that has become international
Ki ET LA is deeply rooted in its region. The company is now based in Treillières, near Nantes, and remains faithful to its identity as an independent French brand.
But over the years, the adventure has taken on an international dimension.
Today, Ki ET LA products are present in 47 countries, including:
- Spain
- Italy
- Canada
- Australia
- Japan
- United Kingdom
- Sweden
- Switzerland
This international presence testifies to the growing interest of families in reliable, innovative, and sustainable sun products for children.
Every year, hundreds of thousands of Ki ET LA products are sold around the world.
A strong network of retailers in France and internationally
While the brand is available online, it also relies on a network of specialized retailers.
In France, Ki ET LA has more than 1,500 retailers, spread across different sectors:
- opticians
- childcare boutiques
- concept stores
- specialized chains
- department stores
These retailers play an essential role: they allow parents to discover the products, try on the glasses, and benefit from personalized advice.
Internationally, this network continues to grow thanks to distributors and sales agents who share the brand's values.
15 years of innovation to protect children
To celebrate its 15th anniversary, Ki ET LA is not just looking at how far it has come. The brand continues to innovate to imagine the sun protection of tomorrow.
Among the notable new features:
- a new generation of glasses with 180° hinges
- the expansion of Anti-UV hat and cap collections
- the return of Anti-UV swimwear
- the launch of practical accessories for children's daily lives
But the great innovation of this anniversary year is undoubtedly the Ki ET LA UV sensor! This fun tool allows children to learn how to recognize the intensity of the sun and adopt the right protective reflexes. A simple and educational way to make them actors in their own sun protection.
Ki ET LA: 15 years later, the same promise
For 15 years, Ki ET LA has been pursuing the same mission: to protect children from the sun while giving them the freedom to have fun.
Protection, innovation, style, durability... these values continue to guide every new product imagined by the brand.
And while the story began on the Atlantic coast, it continues today wherever children play in the sun.
Because at Ki ET LA, the promise has remained the same since day one:
Serious about Fun. ☀️😎
